As a Circular Textiles Developer, Jo-Anne collaborates with designers, manufacturers, and retailers to create innovative and sustainable textiles that can be infinitely recycled. With over 25 years of experience in fashion and textiles, her focus lies in circular economy, ethical sourcing, and functional design. Her mission is to bring about positive change within the fashion and textiles industries by applying her expertise in textile R&D, lingerie, activewear, and swimwear. She is also a qualified mentor to those interested in a career in circular textiles and business models. She is the founder of rubymoon.org.uk, the first ethical and sustainable Gym to Swim company, and a passionate advocate for ethical practice within sourcing and supply chains.