Circular Design Innovation
About The Team
Soudi Masouleh
Co Founder & Design Director
Soudi Masouleh is a world leading sportswear designer passionate about sportswear design and the culture it thrives in. Sport spans many nationalities & cultures and binds them together with one message. It has a language of its own and this is what Soudi loves about sport & design, because together we are stronger.
Jo Anne Godden
Co Founder & Development Director
Jo-Anne Godden is a Lingerie and swimwear specialist, mother and activist. After 30 years working in the unsustainable Fashion Industry, Jo decided to be part of the solution. Jo is committed to activate women’s potential and elevate their status in communities where they often don’t have a voice.
Work with us.
We’re the Right Fit If Your Brand:
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Believes high-performance gear shouldn’t cost the planet.
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Is ready to transition from linear production to circular systems.
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Values science-backed design over fleeting trends.
Our Client Promise:
We’ll future-proof your collections with:
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Performance-first designs athletes trust
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Zero-waste pattern engineering
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Closed-loop material strategies
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End-of-life redesign protocols"
How It Works, Discovery Call 30 mins, free.
We’ll identify:
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Your biggest sustainability pain points (e.g., fabric waste, recyclability)
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Performance non-negotiables for your athletes
Circular Roadmap 1-2 weeks
You receive:
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Waste audit of current designs
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Material innovation report
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3 actionable steps to circular transition
Design Phase 8-12 weeks
We deliver:
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Tech packs with disassembly instructions
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Prototypes tested for performance + recyclability
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Supplier introductions for sustainable materials
Our Story & Ethos
Finding Inspiration in Every Turn
At NuMoon, our ethos is firmly rooted in transparency and authenticity. We've experienced the frustration of greenwashing in large organisations, where the emphasis is placed more on marketing themselves as environmentally friendly than on genuinely minimising their environmental impact. We understand that greenwashing is a marketing gimmick used by companies to exaggerate their eco-friendly actions, and we are committed to being the antithesis of this practice.
Jo and Soudi have launched NuMoon, a fully circular innovation agency focused on sportswear apparel and workwear. As pioneers in circular design, Jo and Soudi are revolutionizing the textiles industry by keeping materials in use through optimising circular practice to extend the lifecycle of each garment.
NuMoon ethical and regenerative practice set a new standard for responsible sourcing, while creating next-level sportswear, workwear and accessories. By completely reimagining fhe supply chain, NuMoon design agency proves that exceptional style co-exists with truly ethical practice.
NuMoon is founded on the principles of circularity, ensuring no waste is created during the design and manufacturing process. From recycled fabrics to using clever pattern cutting, every step adheres to cradle-to-cradle thinking.
Our Clients
