When I first dove into the world of performance apparel and workwear manufacturing, I quickly realised that sourcing materials and labour ethically isn’t just a nice-to-have. It’s a must. The industry is evolving, and brands that want to lead the charge must embrace fair trade apparel sourcing to create products that are not only high-performing but also sustainable and responsible. Let’s unpack what this means, why it matters, and how you can make it work for your brand. Why Fair Trade...

Nike and Jacquemus Join Forces to Reimagine the Iconic Moon Shoe for Today’s Generation Written by Soudi Masouleh The runway is looking...

Written by Jo-Anne Godden By building authentic connections, hosting events, involving people in a mutual interest, and staying true to...