Busy collections dilute value There’s a common belief in product teams: More options = more opportunity. More colours. More styles. More drops. On paper, it feels like growth. In reality, it often creates the opposite. Busy collections dilute value When everything is new, nothing stands out. When everything is “important”, nothing is. Customers don’t experience abundance. They experience hesitation. The hidden cost of too much product Overbuilt ranges lead to: internal compet