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What is True Circularity

True circularity in the fashion industry emphasizes quality over quantity, promoting fewer items with higher profit margins. It prioritizes creating clothes that hold emotional value and longevity, fostering stronger attachments between consumers and their garments. This approach also encourages personalization and local manufacturing, reducing the carbon footprint and supporting communities. Furthermore, true circularity involves extended producer responsibility, where brands take responsibility for the entire lifecycle of their products, and it promotes the idea of returning clothing to the vendor at the end of its life, completing the circle of sustainability and reducing waste.

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Circle Of Impact

Circular - Durable - People - Planet





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